Directory submission in SEO is process of submitting our website URL on various business directories or web directories to create backlinks. Backlinks are used by search engines to improve ranking. If you have more backlinks to your website from relevant websites, the ranking of your website will improve. Suppose, your site is approved by a high directory and it is fast caching by Google and other major search engines as well and the page or category where your site is submitted is also cached then it will notify to google for your site.
After Penguin update, SEO experts hardly use directory submission. As directory submission is made to acquire backlinks, which are the backbone of any website. Now, the question of whether this technique is still useful! In my opinion, it is effective when done in an accurate manner. Here are some tips that will help you to make directory submission safely to acquire good backlinks from authority sites: Choose the appropriate category according to your business website. Submit only correct links Never submit to those sites which ask for reciprocal links Make sure the content you post as the description is accurate and authentic.