Instagram ads are one of the most effective ways to reach audiences with the world’s current focus on social media. If used correctly, these ads can lead to Instagram growth as well as business success. But creating ads for Instagram is easier said than done, right?
If you’d like to start an ad campaign on social media, but you’re not sure how to go about doing that, we’re here to help.
Five Advanced Tips To Implement In Your Instagram Ads
Check out our five advanced tips to help you improve your Instagram ad game!
Boost Your Best Performing Content
Something important to keep in mind when running social media is that, in reality, not all posts are equal.
Some posts are always going to be more successful than others, and that’s dependent upon a lot of factors. The bottom line is that your audience will resonate more with certain types of posts. Maybe they like a certain style of graphic or photo, or maybe they prefer IG reels, longer videos or like certain caption styles.
You’ll figure these things out with trial and error, and, once you do, you can use the knowledge to your advantage. To determine which of your posts is most successful, check the analytics for all of your posts. This will tell you which posts went over the best with your followers.
Once you know which post was your most successful, you can boost it by following these steps:
- Go to your profile and tap the post you want to promote.
- Below the image, you’ll see “promote” – click on that.
- Answer the questions that appear in order to create the settings for your promotion.
- Click “next.”
- Either connect your account to a Facebook profile, if you haven’t done so already or click “skip.”
- Select “create promotion” under review.
After completing the process explained above, your post will be submitted to Instagram for approval. You’ll receive notifications throughout the approval process to keep you updated. If Instagram accepts your post, the promotion will begin running!
Create Native Ads
The next thing you can do to improve the effectiveness of your Instagram ads is to employ the use of native ads.
What are native ads? These are simply advertisements that are designed to blend in with non-promotional media. In the context of Instagram, this means that ads are created as normal posts, but, in the end, they subtly suggest that viewers purchase a product or service.
Creating native ads may sound difficult in the beginning, but it’s pretty simple when you think about it. Creating Instagram content is something that you do frequently, right? Developing native ads is no different from what you do all the time.
To make your ads look native, simply consider the elements that are included in the rest of your posts. What type of writing do you typically add? What tone do you use? Are you a fan of including stickers or interactive GIFs on your story posts?
These are all aspects of Instagram posts that you can incorporate into your native ads. Simply adding common elements to your ads will help them to better blend into your feed. This will make viewers more inclined to read all of the information that you post since they won’t be immediately turned off by the promotional feeling that typically accompanies ads.
Make Sure You’re Targeting The Right Audience
Targeting is a very important aspect of Instagram ads. This practice refers to identifying the ideal audience for your Instagram account and then gearing your advertisements toward this group of people.
When identifying your target audience, spend time thinking about the people who are most likely to be interested in whatever product or service you are advertising. Here are some tips to keep in mind when identifying your audience:
- Consider demographics such as the age, gender, career, or location of your target audience.
- Think of a niche size that is a happy medium.
- If you go too broad, you might reach a lot of targets who aren’t quite right for you, making it difficult to find your true ideal audience.
- Targeting too specific of a niche will prevent you from reaching all of the users who may be interested in your Instagram ads.
Once you find the sweet spot of advertising targets, you’ll likely find that your Instagram ads are increasingly successful.
Improve Your Budgeting
When developing a plan for budgeting for Instagram ads, there are a few factors to take into consideration. First, you should determine whether you want to establish a daily or lifetime budget.
If you select a daily budget, you’ll set a maximum amount of money to spend daily on Instagram ads. Each day, Instagram will run your ad until the monetary limit is reached, and then it’ll stop for the day.
Setting a budget for the lifetime of the campaign refers to establishing a spending limit for the duration of the period that your ads will run on Instagram. The app will average out the spending to determine how the ads will run daily.
There are various plans that you can select for an Instagram ad campaign budget, depending on what your goal is and what style of ads you are publishing. You can end up spending between $1 and $40 a day, so it’s important to have a clear idea of what your target spending will be.
You can improve your budgeting by taking the time to figure out which style of Instagram ads will be most effective for you, how often you want the ad to run, and how much money you’re willing to spend in total. Once you establish these facts, you can develop a plan for daily or lifetime spending and determine how much you hope to spend.
Create Mobile-First Instagram Ads
Mobile-first Instagram ads are a great way to attract users to your products or services.
Mobile-first advertising refers to ads that are designed for the ease or convenience of mobile device users. Since most people use Instagram on their phones, this app is a great place to publish mobile-first ads.
Mobile-first advertising is important because it can help you to keep viewers’ attention rather than losing it as soon as they see your ad. As a mobile user, it’s easy to tell when a website or advertisement has been designed for larger screens or any other type of device. So, in order to help your ads to stand out, make mobile device users feel as though their experience was a priority when the ad was designed.
Here are some ways that you can design Instagram ads to be mobile-first:
- Create graphics that fit most smartphone screens, so that images are not distorted or cut off.
- Use buttons or other interactive features that are easy to click and engage with.
- Ensure that your website is working at a speed that’s desirable for mobile device users.
Instagram Ads Made Easy
If you’ve been considering running an Instagram ad campaign but have been too overwhelmed by all that is involved with it, then hopefully this guide helped ease some of your concerns.
There’s a lot to keep track of when running a successful campaign with Instagram ads, but using these five tips will help you to seriously improve your Instagram ads game, or start on the right foot if you’re new to it.
We hope that this guide has been helpful. If you decide to try out any of the tips we offered, please come back and let us know how it goes!
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